The group program that helps you sign a dream client in 60 days

DREAMIUM™️

ENROLMENT OPENS MONDAY 3 JUNE

YOUR DAY RATE SERVICES ARE BASIC.

Get ready to double your revenue, elevate your expertise and say hello to dreamier clients.

CHARGING BY THE DAY IS SUCKING THE LIFE OUT OF YOU. THIS FEELS LIKE:

Scrubbing out quotes/changing proposals 10 times before you hit send with crossed fingers

Feeling the total ick with selling and talking about what you do

Agreeing to work for someone who is waving CRIMSON flags on the initial disco call

Swearing under your breath every time THAT client emails you

Wrapping yourself in an hourly or day rates safety blanket whilst trying to ignore the fact it smells like corporate (ugh)

IT’S TIME TO SWITCH TO PREMIUM PACKAGES THAT ATTRACT DREAMIER CLIENTS.

THE POWER OF A PREMIUM PACKAGED OFFER

AN EXPERT-LED NICHE EXPERIENCE

Your skills and expertise wrapped up in a tailored experience design precisely with your dream client’s urgent problems and desires in mind

PREMIUM + PROFITABLE PRICING

Streamlined, one-fee pricing that positions you as an expert whilst supporting a long term, sustainable sales strategy that feels exciting, easy and expansive

SHIT HOT MESSAGING

Sales and marketing messaging that goes far beyond boring lists of deliverables to deeply communicate the value of your offer and attract dream clients to enquire and book

WITH A PREMIUM PACKAGE YOU CAN:

✨ Step into your expertise, elevate your services and increase your income

✨ Build a sustainable business model that allows you to take more time off

✨ Lean in 100% to work you love AND get paid what you want for it

✨ Trust and back yourself all the way – ain’t no one messin’ with that

“Working with you has completely changed my business. I’m making double than what I was this time last year – I have so much clarity on what I offer and pricing that feels aligned to my financial goals and the hours I want to work.”

KATIE FARRELL, E-COMMERCE CONSULTANT

INTRODUCING

The group program sprint that helps you sign a dream client in 60 days

SWAP SELLING HOURLY RATE SERVICES FOR A PREMIUM PACKAGED OFFER

PROGRAM FEATURES

THE TOOLS + CONCEPTS TO TRANSFORM YOUR BUSINESS WITH ONE OFFER IN JUST 60 DAYS

THE 4P PRICING EFFECT

Learn how pricing your services using the The 4P Pricing Effect can transform the perceived value and trustworthiness of your packages. This effect combines theories from sales psychology, brand strategy and microeconomics.

THE D.R.E.A.M.I.U.M. FRAMEWORK

Confidently craft premium packages using my proven D.R.E.A.M.I..U.M. Framework that combines mindset, strategy, positioning, messaging and marketing.

MINIMUM VIABLE RATE

Never question your pricing again or have to ‘finger in the air’ your quotes – with a Minimum Viable Rate (MVR), you’ll know exactly how to calculate ANY package to support the goals and needs of your business.

PRICING USED TO FREAK ME OUT TOO…

Back when I was a freelancer in the 2010’s I was too scared to raise my rates because I thought my clients would all up and leave me without any work.

It wasn’t until I realised THEY were the reason I was stuck earning £35/hour and burning out in my spare bedroom. FML.

It’s no wonder many years later I chose to make pricing and offer strategy my expert area as a mentor, strategist and coach to freelancers and online service providers.

I’ve taught and supported 100’s of women through raising their rates so that they can start enjoying more financial stability and actually enjoying how they work + who they work with.

– CEELS LOCKLEY, OFFER STRATEGY EXPERT + CREATOR OF DREAMIUM

CLIENT RAVES

  • Jennifer Anderson

    “I've felt an exciting shift in my business this month – I've had my first sign up on the 48 hour offer this week - they didn't even question the price! Very close to signing someone onto my 30 day / £5K offer too!! I feel like even if both of these jobs fall through that I'm so much more confident on my pricing than I was before working with you. I was 80% there and this has pushed me to 100%..”

    JENNIFER ANDERSON ~ PITCH DECK STRATEGIST

  • “Ceels has equipped me with the motivation and tools to go out and win 3 new clients, including a £12k project. Working with Ceels was a huge kick up the bum on my mindset and my strategy, and it worked wonders.”

    REBECCA HILLIARD | E-CRM CONSULTANT

  • “I learned so many practical nuggets of information in terms of how to position and price my offers, and it was also really confidence boosting and left me feeling so excited and inspired. Ceels provided new perspectives on how to cost up and structure my services which I would never have thought of by myself.”

    CAROLINA DIBB | CRO SPECIALIST

QUESTIONS?

  • Dreamium is a group program for freelancers and online service providers who have had at least 3 paying clients, are currently charging by the hour, day, project or offer and are ready to shift their pricing to a value-based model.

  • The program opens on Monday, 3rd June 2024 for enrollment and you can dive straight into the curriculum and community as soon as you join! The program has a live-taught element which begins on 11th June.

  • Dreamium is a live-taught program with interactive weekly workshops that take you through the D.R.E.A.M.I.U.M framework. You can also receive live coaching on these calls on your developing positioning, pricing and packaging.

    All calls will be available as replays!

  • I’ve been an online service provider since 2010 and taught 100’s of women how to confidently raise their rates and double or even triple their income. My entire focus as a consultant and strategist is in the realm of offer strategy, pricing and positioning which means I’ve developed a highly effective body of work, methodologies and tools to help my clients get results in this specific area.

  • You can enrol in Dreamium from Monday 3rd June by scrolling to the cart on this page and completing your info and payment details. The cart will not open until 9am BST.

    Once you’ve signed up you will receive a receipt invoice and a welcome email from me confirming your space in the program and a link to complete the pre-survey.

    This helps me get to know you before the course day so I can ensure the content is tailored to your needs!

    You will then receive your onboarding emails to show you around our incredible Dreamium program features.

    Please note that the first group call takes place on Tuesday 11th June.

  • Dreamium is £995 pay in full or 4 paymets of £248.75.

  • Then you’re in a great place to revisit them! Your pricing should evolve in line with your value and how your clients perceive the value you bring; if you haven’t very, very recently looked at your offers and value pricing models in detail then this is well worth looking at (and what we’ll do in Dreamium!)

  • At the end of the program, you’ll have learned exactly how to connect to your value, be on your way to overcoming and addressing your fears around money and pricing conversations, have a clear plan for your pricing model that feels exciting and expansive, have a juicy signature package mapped out and access to the tools and plans to take your new prices out into the world and sign a DREAM client.

  • Dreamium is an 8 week long live program starting on 11th June.

IT’S TIME TO STOP PLAYING IT SAFE WITH DAY RATES

Get ready to learn exactly HOW we do it inside Dreamium™️.